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Graphic design basics

Graphic design basics

Graphic design basics play an important role in showcasing your set of skills and at the same time creating a brand. Although branding and design are not necessary to experience, it is important to understand the basics of graphic design before working on any new assignment. When working with clients, you only get one chance to give a strong chance, so why not use your experience to some extent with your knowledge and design elements of projects.

Social media graphics, web and app UI, videos, banners, ads, etc. Indeed! As a designer, don’t worry about pulling the strings and having fun while doing it! Actually, you need to paint a lot outside the lines to avoid minor or repetitive design structures, but, beginners should first know what those fixed lines are.

So, let’s understand six basic design principles that will help you create amazing graphics.

Graphic design basics principles

* Visual Hierarchy

Simply put, a classification is established when the most important element or message in your design is given extra visual weight. This can be achieved in a variety of ways – using large or bold fonts to highlight the title; Putting the key message above other design elements; Or focus on larger, more detailed, and more colorful visuals than less relevant or smaller images.

* Repetition

Repetition is a key design element, especially when it comes to branding. This creates rhythm and by tying together permanent elements such as the logo and color palette, the brand or design can be instantly recognized by the audience.

* Contrast

The opposite happens when there is a difference between two opposing elements. In contrast, the most common types are dark vs. light, contemporary vs. old, large vs. small, and so on. In contrast, the viewer’s attention is directed to the key elements, ensuring that every aspect is workable.

* Balance

Balance compensates for the overall design’s durability and texture. To better understand this, think about the weight behind each of your design elements. Shapes, textbooks, and images are the elements that make up your design, so it’s important to be aware of the visual weight of each of these elements.

Now, this does not mean that the elements always need to be evenly distributed or that they should be of an equal size – the balance is either symmetrical or disproportionate. Equilibrium occurs when the weight of the elements is evenly distributed on both sides of the design, while unbalanced balance uses scale, contrast, and color to achieve flow in the design.

* Colour

Color is an important element of a design and it dictates the overall mood of a design. The colors you choose represent your brand and its trinity, so be careful with the palette you choose. As a graphic designer, it is always helpful to have a basic knowledge of color theory, for example, gold and neutral colors give rise to an overall sense of sophisticated nature, bright colors indicate happiness, And blue creates a sense of calm. The color palette can also be used to contrast or complement elements.

* Rules

Once you become an expert graphic designer who understands the basics of design, then it’s time to break those rules. And, by that, I don’t mean, use pixelated images or invalid font type. Remember, whatever you choose to negotiate should not be compromised.


While these principles may require some of you to observe more and take mental snapshots of the novel design (which you stumble upon), these are key principles for those who use strong visual and material resources. Want to build a great brand.

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