This is more than a statement. Graphic Design is My Passion is a phrase that shows everyone who you are and what you create. The phrase is used as an expression by graphic design companies, visual artists, and self-described graphic designers in self-advertisement sharing their work with everyone on the internet.

Well, it was until something happened. Something that took on a different shape through social media and became a whole new phrase and meaning only the way a viral post can.

History/Origin of Graphic is My Passion:

On July 7th, 2014, Tumblr user Yungterra posted an image of a cloudy sky with a green cartoon frog clip art and the caption “graphic is my passion” written in the Papyrus typeface. Over the next year, the post gained over 352,000 notes.

The cartoon frog from graphic is my passion memes can be found on the clipart website Classroom Clipart, where it displays a copyright date of 2011.

Spread

On June 7th, 2015, the Tumblr blog Meme Archives added a “graphic design is passion” tag with several examples of the meme. In July 13th, the Animated Text Tumblr blog posted an animated GIF of the phrase “graphic design is my passion”. Within two months, the post garnered more than 144,000 notes.

On August 10th, Tumblr user kykiske submitted a text post containing the sentence “Tumblr staff: graphic is my passion.” The following day, the Design Is My Passion Tumblr blog was launched, which highlights images and posts referencing the phrase. This launched the phrase into a whole new level of notoriety.

What’s a Meme?

You know a meme when you see it. These are often silly images with short text to say something. Popular memes include characters from popular movies, the first pump baby and cartoon characters.

When it comes to graphic design, the meme Graphic Design is My Passion, is everything that’s wrong with (or bad about) design. And there’s a reason for that!

Remember to Chill Out

While we do a lot of serious work, graphic designers need to also remember not to take themselves so seriously all the time. Having fun and even poking fun at yourself or your industry can be refreshing and even inspiring in its own way.