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Graphic design principles

Principles of graphic design

There is no doubt that principles are to be followed everywhere and are the critical source of discipline worldwide. If you want to make something correctly, you need to follow the directions in the same way. Design is dependant upon principles. There are some basic principles of graphic design that need to be followed to make a creative design.

The crucial part of making a design is that you have to use codes selectively to create a unique design that would be visually attractive.

What are the principles of graphic design?

The term design is related to art which means that it has a purpose of visual attraction towards people, which results in the image as a centre of attraction. Designs help in communicating with people. It is mainly used in every field, from your school logo to office bench work.

Everything is roaming around design. It has to be appealing and creative. It is used in magazines, logos, broachers, banners, etc. if the design element would be missing in these places, it won’t create interest and end up being a boring magazine or broachers. Find out about some basic principles of graphic design, which are illustrated below.

  • Rhythm
  • Hierarchy




Alignment is a necessary step in graphic design. Without it, your picture would look cluttered and unfinished. Align means that word has to be written in the proper manner, which ends up improving readability.

Arranging text and various design elements in a different position for the foundation of designs are called Alignments. It helps to line up the text and organize details in your format. It frees up your design from Mismanagement, disorderly chaos and creates Uniqueness to your design. It is an essential factor in designing.

Keep this thing in mind everyone loves to manage and to seethe in proper order. If you want to become a professional graphic designer, you must have command over this alignment area to make your designs visually appealing and exciting. so, to make a different design, the colour of your elements needs to be different from your background. These two things will work effectively on your plan.




In simple words, contrast means a visual context or difference between two or more elements in a composition. It is an essential principle of art and graphic designing. It is a tricky process, but a suitable contrast in your design would grab the viewer’s attention. Contrast helps to add visual interest in design also helps establish hierarchy.

Contrast works mainly on sizes of text and colours if you are using the same size, the same shade of text, identical typeface, and the exact size of the text that won’t be pleasing to the eyes and create a dull look to the design.




The principle of design which is suggested by movement or action, is known as rhythm. It is similar to rhythms in music notes, usually achieved through spaces between repetition of lines, shapes, and colours.

It creates a visual tempo that is eye-catching. Rhythm does have some types. When the interval between elements is the same in size or length, regular rhythm occurs. Progression of steps is shown in forms or shapes with a sequence is progressive rhythm.

So, rhythms are used to move our eye in a room in an organized manner that is somehow aesthetically pleasing to our vision.




Hierarchy means a particular element appears more efficiently as compared to other factors present in a design. It is a visual design principle used by the designer to show the importance of specific content on a page, including these characteristics like the size they change the size of elements to the larger ones that dominate and catch the eye first. Also, they use bright colours, which capture the attention more than muted colours. It is used to create visual impairment. It adds structure and value to the design, helps create direction, and allows the viewer to brainstorm the information quickly. Heir chary is created by using the contrast between the visual element in a composition.

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