Typography refers to the art and technique of arranging type. It is the task of a graphic designer to create eye-catching visuals with typography that will attract an audience’s attention. Typography determines the quality and effectiveness of your design depending on how you manipulate colors, grids, layout, etc. To change the overall perception of any design, these things are the most crucial factors. Creative expression determines whether an item is good or bad. What is fascinating about typography is that it is all around us. The design on the back of product packages with the list of ingredients raises the value of the item. Typography designs are comprised of letter shapes, price tags, and line spacing. They are part of our everyday lives.
History of Typography Design
The art of typography is to convey a message in a way that is both readable and visually appealing. Today, typography is easily accomplished through the use of computers, laptops, mobile devices, etc. The designer does not have to draw the letters themselves. Technological advances have enriched as well as augmented typography’s interest and challenges.
It is not always true that typography is confined to technology. Johann Gutenberg invented movable type in the 15th century and revolutionized the field of typography by allowing primary material to be pressed into mass production. Many books were printed after that. In the 1800 century, letters were made from metal blocks, each of which turned into a font. This made them more valuable and print shops bought them.
Different techniques are used in these print shops to produce clear and beautiful words so communication becomes more effective and clear. Typewriters use spaces between words, different font sizes, and different font styles, such as bold, heavy, light, etc. These all features are now being applied digitally in more sophisticated ways. The truth is that today’s typography design exists because the basic process was implemented years ago. The concept used before is now the biggest part of graphic designers’ lives and their source of income.
Some important rules of typography design
To become a more proficient typography designer, you should follow these basic rules. Take a look at these rules and make sure they are followed in the typography development process.
- Fonts and typefaces
You need typefaces and fonts if you are designing typography for a client, company, or advertisement. Typefaces include text styles such as Arial, Helvetica, Comic Sans, and more. Fonts are made with the stroke width, weight, and style of typeface to best show what a text character looks like. Typefaces and fonts can be used in several ways depending on how the designer uses them. Typefaces are used by a professional graphic designer based on their width and height. For a spectacular design, the designer follows the style of the letter spacing and point system.
Trying to establish a hierarchy in typography is of prime importance; the designer uses this to emphasize the important information. Typographers use different sizes to guide their readers by using subheadings, small headings, etc. A graphic designer can use different colors, fonts, and font sizes to achieve hierarchy.
Even though not all types have the same length, some are thick and thin, some are fat and wide and some overlap. Different sizes in words help manage space on the page and increase visual A combination of small, large, thin, and thick letters can make the design look very artistic and pleasing. Type sizes can be measured in inches, millimeters, pixels, etc. Type sizes are the best way to achieve an aesthetic look in your typography design.