What Is Graphic Design? Graphic design is well-defined as “the art and practice of planning and projecting ideas and experiences with visual and textual content.” In other terms, graphic design connects certain thoughts, ideas, or messages in a pictorial way. These visuals can be as simple as a business logo, or as complex as page layouts on a website.

Concept of Graphic Design

Graphic can be done by companies to promote and sell products through advertising, by websites to convey complicated data or information in an edible way through infographics, or by businesses to grow an identity through branding, among other things.

Graphic design is not a black and white concept. To fully understand the concept of graphic design, it’s significant to have a true understanding of the fundamentals and principles that make up the design.

Fundamentals of Graphic Design

Line – The most basic of the design elements. Lines can be curved, straight, thick, thin, two-dimensional, and three-dimensional. A line is basically an element of design that is described by a point moving in space.

Shape – A shape is a two-dimensional defined area made by lines. Different types of graphics in shapes include geometric, abstract, and organic shapes, all of which are basic fundamentals.

Colour – There are three main characteristics to color: hue (the color family), value (how light or dark the color is), and saturation (the purity of the color).

Typography – This one is important as it can significantly affect the design’s messaging. Different weights (bold, regular, or light), joined with varied sizing, colors, and spacing, can control the concept the designer is trying to communicate.

Texture – Texture in design refers to how things look like they’d feel if they were to be touched.

Size – Size is basically how small or large something is. In design, size is used as a sign or indication of the importance and it can also create visual interest in a design by using contrasting sizes.

Space – Space refers to the areas of the design that are left blank. These areas include any distance or areas between, around, below, or above other design elements. Designers intentionally place spaces in the design to add emphasis to areas of the design.

In conclusion, the digital world we live in today, filled with interactive screens and devices that idea has changed a bit. It has introduced different kinds of designs that can often be confusing for those outside the design industry.